My Brain
New York Times Fall 2017
New York Times proposed a product challenge to drive up their subscriptions number, and we created MyBrain, a mobile application that provides organized, personalized, interactive and gamifying news reading experience for New York Times subscribers.
This application allows subscribers to visualize what content they have read in the past via 'MyBrain', which is dynamically partitioned by topics. It allows users to follow influencers or friends, and view their 'brains' or New York Times' 'brain buddles' which curate trending content on specific topics. Lastly, it also catalogs content read and recommends new content based on user's own browsing history and his/her friends' and influencers' browsing history.
*Front-end is built in React Native, back-end with Node.js and MongoDB interfacing with New York Times API. Data visualization and animation with d3 and React Native Art.
Background
The average American reads 19 minutes per day.
That’s enough time for about 5 articles.
The New York Times publishes 230 pieces of content every day (or 46x the average content consumption).
How does The Times ensure users don’t miss out on the content they actually care about?
Our solution: MyBrain
Product Flow
1. Login: via facebook or email
2. Home: View your brain and read recommended content
3. Snapshot of News Content: View snippets and have the options to view entire article
4. Recommendations:
My News:direct recommendation based on user's browsing history
What you might like:trending news, breaking news and content that user's friends and influencers read
Plug In:other NYT media content such as video and podcast
1. History: Enter via clicking on the Brain and view articles read in the past
2. Feed: View your friends' and influencers' brain
if one follows John Oliver, one can know what John Oliver reads on New York Times
3. Explore:
if one wants to quickly become an expert in certain field, or have an overview on certain topics, these curated buddles can enrich your knowledge in certain areas in a short period of time. For instance, if you want to keep track of the progress of G20 summit, a bundled brain may record all news related to G20 summit and the following actions across the world.
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